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LASCANA is now available in the US on lascana.com!

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Now launched: lascana.com

Jasmine Sanders for LASCANA

Jasmine Sanders is LASCANA's Brand Ambassador 2019. Checkout her new collection!

Alessandra Ambrosio for LASCANA

LASCANA presents Alessandra Ambrosio as brand ambassador for the year 2018.

Athleisure by LASCANA

LASCANA's athleisure collection is now available and includes sports and active wear such as leggings, sports bras, tops and much more.

LASCANA expands into the US

Since mid 2017 is LASCANA available in the US on lascana.com

The international expansion goes on

The international expansion goes on

2012

Making use of the benefits of print.
A variety of printed materials provide lots of
inspiration, both on a national and international level, animating interested and existing customers to make a purchase.

2010

LASCANA conquers the international world of online retail. In addition to www.swimwear365.co.uk, further successful online shops are launched. The start of LASCANA shop@shop worldwide.

2009

The LASCANA shop-in-shop concept hits the
retail landscape. The multichannel strategy is
extended by setting up the shop-in-shop concept in Germany.

2008

The LASCANA online shop goes live. The online shop www.lascana.de launched in June and
the first of many more catalogues released in October. Wholesale concepts are also launched this year.

2006

The LASCANA retail business opens its doors. Establishment of the LASCANA multi-label concept, with steady trade beginning in September. The idea of a multichannel concept to reach a wider target group is born.

2005

LASCANA swimwear takes the plunge into the market. Extension of the LASCANA brand into the swimwear segment.

2002

LASCANA lingerie is born. Launch of LASCANA as a premium lingerie brand at OTTO. Since then, it has been the most successful private label in the OTTO range.

Our roots: Otto GmbH & Co KG

OTTO is the second-largest mail order campany as well as one of the most successful e-commerce institutions worldwide. With its over 50 years’ experience in the lingerie segment, OTTO becomes the largest online fashion and lifestyle retailer in Germany. OTTO produces 2.5 million pieces of lingerie annually under the LASCANA brand.

Multichannel Strategy

  • The Secret of our Success

    An award-winning brand! In 2009, LASCANA received the Innovation Prize from the Deutscher Versandhandelskongress for the best multichannel brand, with its ideal dovetailing of all channels and their unique features and characteristics.

    The enormous success of the brand LASCANA is based on four strong, correlating sales concepts: the highquality catalogues, the LASCANA store, the LASCANA shop-in-shops and the LASCANA online shop.

  • Shop-in-Shop Set-Ups Across Europe!

    LASCANA lingerie and swimwear is sold in every large fashion store in Germany. Moreover LASCANA shop-in-shop concepts are meanwhile also found in fine department stores beyond the German borders.

  • So Fun, so Pratical

    LASCANA‘s largest shop in Germany – our online shop – is open for our customers 24/7.

    lascana.com
    lascana.de
    lascana.nl
  • Beyond the Borders

    LASCANA is working with strong national as well as international online partners.

    LASCANA on venus.com
    LASCANA on laredoute.fr
    LASCANA on victoriassecret.com
  • Seductive Flyers and Catalogs

    Inspiring catalogs and promotional flyers help LASCANA to achieve high revenues and also push online sales.

    Request a free catalog(US).

Multi-Brand Strategy

jasmine sanders in leopard triangle bikini

Private Label

  • elegant
  • feminine
  • luxurious
  • mid- to upper price range

lingerie, swimwear, beachwear, nightwear, homewear, basics, stockings, knitwear

Active by LASCANA - PRIVATE LABEL

  • sportswear
  • breathable and elastic fabrics
  • high elasticity
  • mid price range

Athleisure, Leggings, Sweatpants, Sport Bras, Tops

NEW - Accessories by LASCANA

  • accessories by LASCANA
  • shoes, handbags, floaties
  • mid price range

sandals, sneaker, beach bags, handbags, floaties

Private label

  • basics for every day
  • partly with fashionable details
  • high wearing comfort
  • entry-level price range

lingerie, nightwear, basics

Licensed brand

  • casual
  • fashionable
  • sporty and sexy
  • mid price range

lingerie, swimwear, nightwear, basics, beachwear, leggings, knitwear

Licensed brand

  • feminine
  • fashionable
  • athletic
  • mid- to upper price range

swimwear

Licensed brand

  • fashionable
  • extravagant
  • eye-catching detaills
  • upper price range

swimwear

Licensed brand

  • romantic
  • feminine
  • elegant
  • mid- to upper price range

lingerie, swimwear, nightwear

Licensed brand

  • glamorous
  • extravagant
  • elegant
  • upper price range

lingerie, swimwear, nightwear

Licensed brand

  • fashionable
  • cool
  • colorful
  • mid price range

swimwear, nightwear, beachwear, leggings, knitwear

Licensed brand

  • athletic
  • plain
  • high wearing comfort
  • entry-level to mid price range

swimwear, basics, sports bras, knitwear, shirts

Private Label

  • functional
  • high wearing comfort
  • entry-level price range

lingerie, big cup bras

Licensed brand

  • athletic
  • fashionable
  • colorful
  • mid- to upper price range

swimwear, beachwear, leggings, sports bras, sports socks

Private Label

  • playful
  • high wearing comfort
  • natural materials
  • entry-level price range

lingerie, nightwear, basics, big cup bras

Licensed brand

  • casual
  • athletic
  • mid- to upper price range

swimwear, sports socks

Private Label

  • casual
  • comfortable
  • colorfully
  • entry-level price range

beachwear

Licensed brand

  • athletic
  • casual
  • colorful
  • mid price range

swimwear, leggings, beachwear

Worldwide

The Color Purple conquers the World

LASCANA is expanding internationally. In the home market of Germany, it is present with 30 LASCANA shops, outlet shops, an online shop and 1000 shop-in-shop concepts. Expansion into Scandinavia, France, Benelux, UK, China, Russia and the USA has already begun – other countries are planned.

Our onlineshops

Discover our Diversity!

Germany
Go to lascana.de

Austria
Go to lascana.at

Switzerland
Go to lascana.ch

United States
Go to lascana.com 

United Kingdom
Go to lascana.co.uk

Netherlands
Go to lascana.nl

Czech Republic
Go to lascana-shop.cz 

Hungary
Go to lascana.hu 

Slovakia
Go to lascana.sk 

Taste a delightful Piece of our Cake!

Europe: b2b@lascana.de
USA: influencer@lascana.com

Legal Information

Responsible for the Content:
Otto (GmbH & Co KG) | Werner-Otto-Straße 1–7 | 22179 Hamburg

Email:
b2b@lascana.de

VAT Nr.:
DE 118475690 | AG Hamburg HR A 62 024

Personally liable:
Verwaltungsgesellschaft Otto GmbH
AG Hamburg HR B 13 762

Local court of Hamburg,
HR A 62 024,

General Partner:
Verwaltungsgesellschaft Otto GmbH,
Hamburg, local court of Hamburg,
HR B 13 762

© 2019