It's a woman's world
It's a woman's world
History
Lascana is the third most famous Lingerie Brand in Germany
Read more about our history!
Our roots: Otto GmbH & Co KG
OTTO is the second-largest mail order campany as well as one of the most successful e-commerce institutions worldwide. With its over 50 years’ experience in the lingerie segment, OTTO becomes the largest online fashion and lifestyle retailer in Germany. OTTO produces 2.5 million pieces of lingerie annually under the LASCANA brand.
2002
LASCANA lingerie is born. Launch of LASCANA as a premium lingerie brand at OTTO. Since then, it has been the most successful private label in the OTTO range.
2005
LASCANA swimwear takes the plunge into the market. Extension of the LASCANA brand into the swimwear segment.
2006
The LASCANA retail business opens its doors. Establishment of the LASCANA multi-label concept, with steady trade beginning in September. The idea of a multichannel concept to reach a wider target group is born.
2008
The LASCANA online shop goes live. The online shop www.lascana.de launched in June and
the first of many more catalogues released in October. Wholesale concepts are also launched this year.
2009
The LASCANA shop-in-shop concept hits the
retail landscape. The multichannel strategy is
extended by setting up the shop-in-shop concept in Germany.
2010
LASCANA conquers the international world of online retail. In addition to www.swimwear365.co.uk, further successful online shops are launched. The start of LASCANA shop@shop worldwide.
2012
Making use of the benefits of print.
A variety of printed materials provide lots of
inspiration, both on a national and international level, animating interested and existing customers to make a purchase.
The international expansion goes on
The international expansion goes on
Multichannel Strategy
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The Secret of our Success
An award-winning brand! In 2009, LASCANA received the Innovation Prize from the Deutscher Versandhandelskongress for the best multichannel brand, with its ideal dovetailing of all channels and their unique features and characteristics.
The enormous success of the brand LASCANA is based on four strong, correlating sales concepts: the highquality catalogues, the LASCANA store, the LASCANA shop-in-shops and the LASCANA online shop.
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Shop-in-Shop Set-Ups Across Europe!
LASCANA lingerie and swimwear is sold in every large fashion store in Germany. Moreover LASCANA shop-in-shop concepts are meanwhile also found in fine department stores beyond the German borders.
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So Fun, so Pratical
LASCANA‘s largest shop in Germany – our online shop – is open for our customers 24/7.
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Beyond the Borders
LASCANA is working with strong national as well as international online partners.
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Seductive Flyers and Catalogues
Inspiring catalogues and promotional flyers help LASCANA to achieve high revenues and also push online sales.
Worldwide
The Color Purple conquers the World
LASCANA is expanding internationally. In the home market of Germany, it is present with 16 LASCANA shops, outlet shops, an online shop and 650 shop-in-shop concepts. Expansion into Scandinavia, France, Benelux, UK, China, Russia and the USA has already begun – other countries are planned.
Our onlineshops
Discover our Diversity!
Germany
Go to lascana.de
Austria
Go to lascana.at
Switzerland
Go to lascana.ch
United Kingdom
Go to lascana.co.uk
Czech Republic
Go to lascana-shop.cz
Hungary
Go to lascana.hu
Slovakia
Go to lascana.sk
America
Go to lascana.com
Multi-Brand Strategy
Private Label
- elegant
- feminine
- luxurious
- mid- to upper price range
lingerie, swimwear, beachwear, nightwear, homewear, basics, stockings, knitwear
Private label
- basics for every day
- partly with fashionable details
- high wearing comfort
- entry-level price range
lingerie, nightwear, basics
Licensed brand
- casual
- fashionable
- sporty and sexy
- mid price range
lingerie, swimwear, nightwear, basics, beachwear, leggings, knitwear
Licensed brand
- feminine
- fashionable
- athletic
- mid- to upper price range
swimwear
Licensed brand
- fashionable
- extravagant
- eye-catching detaills
- upper price range
swimwear
Licensed brand
- romantic
- feminine
- elegant
- mid- to upper price range
lingerie, swimwear, nightwear
Licensed brand
- glamorous
- extravagant
- elegant
- upper price range
lingerie, swimwear, nightwear
Licensed brand
- fashionable
- cool
- colorful
- mid price range
swimwear, nightwear, beachwear, leggings, knitwear
Licensed brand
- athletic
- plain
- high wearing comfort
- entry-level to mid price range
swimwear, basics, sports bras, knitwear, shirts
Private Label
- functional
- high wearing comfort
- entry-level price range
lingerie, big cup bras
Licensed brand
- athletic
- fashionable
- colorful
- mid- to upper price range
swimwear, beachwear, leggings, sports bras, sports socks
Private Label
- playful
- high wearing comfort
- natural materials
- entry-level price range
lingerie, nightwear, basics, big cup bras
Licensed brand
- casual
- athletic
- mid- to upper price range
swimwear, sports socks
Private Label
- casual
- comfortable
- colorfully
- entry-level price range
beachwear
Licensed brand
- athletic
- casual
- colorful
- mid price range
swimwear, leggings, beachwear
The World of LASCANA
News
Lingerie and swimwear brand “LASCANA – It’s a woman’s world” shows its treasures at Mode City
LASCANA goes UK and launches online shop in Britain
Read more LASCANA goes UK and launches online shop in Britain
By day and by night – LASCANA launches new TV ads
LASCANA breaks the 100 million Euros mark
Announcing the LASCANA Cool Man Contest powered by super-model Erin Heatherton
Read more Announcing the LASCANA Cool Man Contest powered by super-model Erin Heatherton
Press
Sales
Taste a delightful Piece of our Cake!
Sales: b2b@lascana.de
Press: press@lascana.de
Head of Sales & Business Development
Marco Kebbe
Contact national team
Maria Copony-Struckmann Team Lead National Sales
Janica Städtler Sales Manager North, Scandinavia
Aline Graf Sales Manager Germany east
Linda Motzek Sales Manager West & Austria
Werner Steck Sales Germany middle / south, Switzerland
Contact international team
Jens Fernando Junkereit Senior International Sales Manager Americas
Daniela Vogt International Sales Manager
Dimitri Geibel International Sales Manager
Katharina Mlekus Senior Business Development Manager & Head of LASCANA USA Project
Freya von Bismarck Junior Business Development Manager
Contact PR
Jennifer Dinges Senior PR Managerin
Legal Information
Responsible for the Content:
Otto (GmbH & Co KG) | Werner-Otto-Straße 1–7 | 22179 Hamburg
Email:
b2b@lascana.de
VAT Nr.:
DE 118475690 | AG Hamburg HR A 62 024
Personally liable:
Verwaltungsgesellschaft Otto mbH
AG Hamburg HR B 13 762
Local court of Hamburg,
HR A 62 024,
General Partner:
Verwaltungsgesellschaft Otto mbH,
Hamburg, local court of Hamburg,
HR B 13 762
Personally liable:
Hans-Otto Schrader (Chairman)
Dr. Rainer Hillebrand (Vice Chairman)
Alexander Birken
Neela Montgomery
Hanjo Schneider
Jürgen Schulte-Laggenbeck
Dr. Winfried Zimmermann
Supervisory Board:
Alexander Birken (Spokesman)
Dr Michael Heller (Deputy Spokesman)
Petra Scharner-Wolff
Marc Opelt (special proxy holders)
Supervisory Board:
Dr. Michael Otto (Chairman).
© 2015