Lingerie and swimwear brand “LASCANA – It’s a woman’s world” shows its treasures at Mode City
The German lingerie and swimwear retailer LASCANA attracts as exhibitor at the Mode City Paris Salon International du Swimwear et de la Lingerie attention on its 70 m² booth (B55/C56) in beach club optics.
LASCANA, one of the most successful (private) brands of the Otto Group, presents its upcoming beach and swimwear collection as well as an extract of the lingerie assortment for Spring/Summer 2016. For the upcoming beachwear season LASCANA presents a colourful collection focusing on pink, purple and fuchsia combined with mint and turquoise – a very feminine colour scheme. However, classical colours such as black and white give some pieces an elegant look as well. When it comes to lingerie, light and natural colours represent the current trend. Shades of nude and silver meet hot pink and coral – giving the collection an exciting look in Spring/Summer 2016.
“The Mode City, as one of the most important trade shows for lingerie and beachwear, is a great opportunity to present the concept LASCANA to our existing partners as well as potential partners in order to maintain the high pace of current expansion”, says Jens Fehnders, CEO of LASCANA.
Thanks to a large brand portfolio including exclusive licensed brands, such as Marie Claire, Venice Beach, KangaROOS, Buffalo, Bruno Banani and JETTE, LASCANA offers partners various brands from one single source. Another factor of success is the long-term experience of the quality assurance team, which enables LASCANA to offer standardized fits for all brands. And in order to forecast bestsellers 300,000 customers test the assortment prior to manufacturing.